Alice Cantoni is a freelance stylist, merchandiser and creative consultant currently based in Parma, Italy.

After graduating in Arts and Film at the University of Bologna (Italy), she kick-started her career in the fashion industry by working several years at Max Mara HQ, as visual merchandising coordinator, fashion consultant and retail supervisor.

She has got in contact with international enviroments by working among Europe, China, Hong Kong, Japan, Australia and New York and she has recently taken her own way.

Open minded and conscious, she loves exploring new bounderies, either dusky or bright, and experiment with them throught fashion, art and photography.